Life's gone digital. We do business online, buy clothing and electronics online, share photos and comments and tweet people all over the world from the comfort of our own homes. According to the Computer Industry Almanac, there will be 1.83bn people on the internet this year. We spend an average of 13 hours a week online, 17% of that time is spent
I am always astounded when companies treat the Internet like one big TV commercial. Banner ad click-throughs are almost non-existent, yet ad-buying continues onward and upward, ignoring the cold hard facts, (click-through rates are so low that time spent on a site is now considered a unit of measurement).Listen to Your Agency While it's ps5 mídia
But then everything changed. It was gradual too, so it snuck-up on people and caught them off-guard. The Internet started to gain traction and small business marketing budgets starting to diversify and allocate a portion for online advertising opportunities. They still spent a good deal with "the book", mostly because the web was still a nascent ma